Google
will kick off its second Great Online Shopping Festival (GOSF) in India
from December 11. The fest, which will see participation by over 200
e-commerce portals, will run for 72 hours. Google said the GOSF will
bring leading e-commerce players in India on a common platform to
provide the best possible deals.
Websites like Flipkart, Myntra, IndiaTimes Shopping, Amazon India, Jabong and Snapdeal will be part of the fest.
Google
India chief Rajan Anandan said the GOSF is company's attempt to
familiarize more Indian web users with online shopping. The first GOSF,
held last year, was only a 24-hour affair. The company said that the
most e-commerce portals saw over 350% growth on the day of GOSF last
year.
"GOSF is India's version of cyber monday in the west and is an
exciting platform
to raise awareness and consumer adoption of online shopping in India.
With over 200 million Internet users in the country, more and more
Internet users are opting to shop online. Industry estimates suggest
there are close to 20 million online shoppers in India... it is
estimated to grow to 50 million in next few years making it a $16
billion industry," said Anandan.
Google said that last year nearly 50% of people who shopped during the GOSF were the first time online shoppers.
While
Google may have big numbers to show, some of the online shoppers are
not too impressed with the GOSF. Raju PP, a blogger who often buys
gadgets online, says that last year the deals were bad.
"From
what I remember, prices were inflated and brought down to levels which
were available even before the GOSF began. Existing deals were rebranded
for the GOSF, so it was nothing close to Black Friday or Cyber Monday
deals we see in US," said Raju.
Google said this time shoppers
can expect better and bigger deals. The company said the GOSF partners
will offer up to 60% discount on luxury watches, 20% discount on air
tickets on domestic routes, up to 50% discount on speakers, headphones
and men's accessories, up to 80% discount on home decor, flat 40%
discount on furniture, up to 50% discount on TVs, up to 40% discount on
mobile phones, up to 45% discount on computers and tablets, up to 30%
discount on cameras and 40% discount on men's footwear.
Nitin
Bawankule, industry director for e-commerce at Google India, said, "We
have extended the festival to three days to cater to the growing demand
and hope to attract many first time buyers this year... (our partners)
have all lined up
incredible deals for the bargain hunters and first time buyers."
Airtel,
Intel and Paytm are the preferred partners for the initiative. Apart
from promoting the initiative, Airtel will offer a flat 10% cashback on
all online transactions on top of the other offers by participating
websites to customers who transact using Airtel money. And to help
people connect to the internet, Airtel is giving away a free dongle on
new 4G and a free Wifi modem on new broadband connections.
Intel
has worked with companies who make Intel-powered laptops for the GOSF
this year. The company said that discounts will be available on several
Intel-powered laptops during the GOSF.