Business

Monday, 24 June 2013

Nasscom receives 4,000 applications for start-up programme

| |
0 comments
As part of the recently launched '10,000 Start-ups' programme, National Association of Software and Services Companies (Nasscom) recently released insights on the tech entrepreneurial landscape announcing the receipt of 4,000 applications for angel funding and acceleration. Nasscom had started inviting applications for the 10,000 start-ups programme on April 5 and closed applications on May 30. 

Som Mittal, president, Nasscom, said, "We have close to 14,000 entrepreneurs over 80 cities registering with the programme who submitted about 4,000 applications. We will now about 20-25 start-ups for angel funding and incubation." He further added, "Through a comprehensive evaluation process carried out by our partners, we will also about 150 start-ups that would undergo rigorous mentoring by our members, programme partners and other industry partners." 

The application procedure revealed some insights about the emerging tech entrepreneurship landscape in India. Out of the total applications received, close to 23% of the applicants were Bangalore, closely followed by 20% applicants Delhi NCR. Another trend that came to light was that one in every five applications was filed smaller towns. With reference to the demographics of the applicants, over 70% applications came applicants under the age of 30 and about 15% applicants were women.

About 25% start-ups aimed at providing solutions pertaining to education and skill development. The retail vertical had 18% applications followed by media (15%) and healthcare (11%). a technology point of view, a whopping 66% of the applications came for web/internet start-ups, followed by mobile start-ups occupying a share of 24%. Applications Cloud and Big Data were at 16% and 11% respectively.
Read More

Google patents photo-capturing walking stick

| |
0 comments
Google has got its new invention, a walking stick that takes pictures whenever it hits the ground, patented. 

According to the patent text, the stick has a sensor that provides location info about the elongated member's position, Discovery News reported. 

According to Geekwire, a patent application sketch shows the camera mounted on top of the stick; there are also multiple location sensors, a battery and a processing system in the middle and at the bottom there is a switch. 

The patent has also been extended to stick-like objects such as a cane, a crutch, a monopod, a trekking pole, a rod or a staff.
Read More

Life is awesome at Google: Rajan Anandan

| |
0 comments
At Google India, Rajan Anandan is on a roller-coaster high that does not have any dips. But in his firm, the don'ts are more clearly defined than the dos. For the India head, silo worship, long drawn-out meetings and hierarchy are strictly off-limits at Google. And as for the dos, the Googlers have to just think 100-fold bigger and the rest will just fall in line. 

How has your journey at Google been?
Overall, the two-and-a-half years at Google have been fantastic. The company values speed and entrepreneurship. There have been so many highs,getting India business online and women on the web entrepreneurship. I got the opportunity to work with some incredibly smart people and have enjoyed this journey. Our business is more intense than others and I see myself with Google for a long time. 

What has been your greatest achievement at Google?
It has beenteam achievement and not mine alone. Accelerating adoption of internet, mobile users, especially with smartphones becoming affordable, adoption of online video. And the market impact has been tremendous. Today, internet user base in India is 100 million and there are 90 million mobile internet users with a 150% year-on-year growth potential. 

What is the Google way of doing things?
Building teams and hiring the best. In Google, teams do not need to be told as micro-management is a disaster in this office. So we question every assumption of doing business as we have a saying that lets us take it up by 10x, and not just 10%. 

Is there any company (not Google) whose model of working you want to adopt?
Not just one company, as every company has a distinctive way of working. I have brought with me some aspects of Dell and MckinseyI have worked before and others have done the same. There is no one company whose model we want to adopt. 

Is there anything in Google that you would want to improve?
At Google, we are extremely self-critical and always looking at how to do things better. So, instead of 10x, I would want one to think in terms of 100x, make it bigger. 

What not to do at Google?
Thinking small, incremental, being hierarchical and uncollaborative. Also, being in meetingsthe time and not working. Meetings are a death of speed and as a leader if you do not get things done, the team will stop respecting you. 

Your roadmap for Google?
The internet will continue to grow and cross 200 million at the end of this year. Mobile internet is growing and Android has enabled India to have internet on their phones for Rs 6,000-7,000. Online video is a big strategy and even small and medium business empowerment is important. We have a great team and a year now my priorities should remain similar, or something has really gone wrong. 

If not Google, then what would you have been doing?
I am here for a long time. As of now, life is awesome.
Read More

How to make your feature phone a smartphone

| |
0 comments
An Israeli technology company has developed a methodold or outdated phones can run apps available only on smartphones.

The system developed by the VascoDe company allows users to obtain apps with the firm's cloud-based system that requires no downloads and uses the text-based Unstructured Supplementary Service Data (USSD), similar to the Short Message Service ( SMS), Xinhua reported.

Customers will be able to use many apps available until now for smartphone users only.

However, the only difference is that they will see the apps in black and white.

The USSD system does not allow access to the internet, but rather it uses the API (Application Programming Interfaces) pagesFacebook, Gmail, and the like, according to technology and health website Israel21c.

VascoDe CEO Doron Mottes said 83 percent of cellphones in the world are simple and do not connect to the internet, which means that almost four billion people in the world cannot check their email on the go.

He said the difference between being able to check emails and respond to them, can make a whole difference in a world so hung up on the internet, because it can give you the possibility to respond to job offers, for example.

VascoDe's main markets are developing countriesBrazil, Sri Lanka and Indonesia,most of the population cannot afford internet connection or a computer, and has to rely on expensive internet shops to log on their accounts.

Read More

IT companies gear up to fake interview calls

| |
0 comments
Fake job interview letters and agents claiming to be working on behalf of companies to hire people have become a menace again, and those looking for jobs should watch out. It's expected to get particularly bad this year with fewer jobs on offer and many more students passing out of colleges.

Intel India has just filed a police complaint in Bangalore, after it found that at least two people had received fraudulent letters calling them for interviews at the company's office and asking them to make a security deposit of Rs 7,850 prior to the interview.

Bosch, which perhaps has been the biggest victim of this in recent weeks, has issued public messages warning people about fraudulent interview calls. Maruti Suzuki, Hyundai, HCL Technologies are others whose names have been used to send out such mails, as per complaints on the online platform cybercrimecomplaints.com.

Preethi Madappa, director-HR in Intel South Asia, said the company was using its Facebook page also to warn people about it. IBM said it has a 'fraud alert' section in its recruitment portal and Facebook page, and since most of those who are duped are freshers, it has sent fraud alerts toregistered engineering colleges.

Nasscom vice president K S Viswanathan, who is leading an initiative to curb people-related malpractices in the IT industry, said these problems peak at the beginning of the academic session (June-August), when companies start making campus offers. He said the problem was grave, and the IT industry body was set to launch a massive public campaign to make everybody aware that the industry does not have a practice of having an agent in between to collect money for employment.

The fraudsters' methods are the same in most cases. Mails are drafted on what lookgenuine letterheads with the company's logo. One such letter purportedly Bosch says, "Your resume has been ed one of the various job sites we hire for our plant. Bosch HRD ed 52 candidates...Designation and job location will be fixed byBosch HRD at the time of final process."

The letters then invariably ask the candidate to make a refundable security deposit, only in cash, into a certain HR manager's account. The amounts that TOI has seen ranges Rs 6,725 to Rs 15,890. The amount, the letters say, will pay for the air ticket, accommodation and food during the interview period, and will be refunded in full as soon as the interview is over. It even provides an explanation for why the money needs to be deposited into the HR manager's account and not a company account: "because it will be easier to refund the money immediately after the interview".

Many will immediately recognize the letter to be a fraud, considering the quality of its language, and the effort to get the candidate to put money into a non-company account. But many who are desperate for jobs do succumb. One victim, Santosh Kumar Patel, who complained on cybercrimecomplaints.com, said he deposited Rs 6,725 towards an " HCL interview" only to find later when he went to HCL that there was no such interview.

Intel's Madappa advices candidates to apply for jobs only through the company's own jobs website.

Nasscom's Viswanathan said he was glad companies were recognizing the need to take the matter up strongly, noting that Tata Technologies in Pune had previously filed an FIR on a similar issue. He said 10-15 IT companies had recently come together to conduct an awareness campaign among students and authorities of 10-15 colleges this academic year. "It's a pilot project that we are leading," he said.
Read More

I want Intel to be known for best in class ops

| |
0 comments
Kumud Srinivasan of Intel India does not play the gender card. She has a clear roadmap chalked ahead for the company and aims to pump up the engineering muscle for India operations.


When did you realize joining Intel was the right decision?
This was right after I joined the company. I was called for a meeting and saw that a lot of ideas were discussed. Opinions were exchanged, suggestions taken and conversations took place back and forth with quick decisions been taken. 

Although I was new, my suggestions were taken as well and it struck me that my values were in line with those of the company. I felt equal and at Intel, you will be heard because by and far, the company listens. If you have data, you will be heard. 

What has been your greatest achievement at Intel?
On the technical front, I was given a project in New MexicoI had to convert the entire manufacturing unit into a paperless onethere is complete automation. On the personal front, I get to touch lives of so many employees and that gives me immense satisfaction. 

When you see the new lot of employees at Intel, how different is it when you joined the organisation?
There is not much difference besides the desire to be more collaborative and they are more committed to social causes. 

What is the roadmap for Intel this year?
I wouldIntel India to be an organisation that is more respected and productive, whose operations are best in class, have an engineering muscle whose works are highly repeatable locally and globally and improve market delivery on potential. 

While climbing the ladder, was being a woman employee tougher for you?
At a recent information and communication (ICT) fair in India, we discussed how to make sure we had more women participate in the ICT sector. There were representatives government, corporate and academics and we realised that themes were very common. Women in India and the US face no unique challenges and the difference is only in a matter of degree. 

In fact, in some places in India, the women were better placed. In tier II and III engineering colleges, around 50% students are women, which one does not see in the US. But as you go higher, the numbers decline. Sometimes the degree of difference is more in India. We should ask ourselves how we can accelerate so that we do not take as much time as the US did. We should learn those who have achieved.
Read More

Startup City- Asia‘s Largest Event for Startups Held in Bangalore

| |
0 comments
Startup City, Asia's largest startup event culminated in Bangalore on June 22, 2013. The event which gave budding entrepreneurs a rare opportunity to explore new and upcoming genres of idea implementation was a roaring success. 

The 14th edition of startup city was an enriching experience for entrepreneurs. It aimed at helping them identify the next steps to success. A powerful keynote, informative panel discussions‘MOBILE + eCOMMERCE: Instant Gratification, Rapid Growth’; Entrepreneurial keynotes‘AgainstOdds: Innovation to Success' and close knit interactions with successful entrepreneurs made Startup City the perfect event for entrepreneurs to learn important life lessons. They also got the golden opportunity to build lasting connections with the who's who of the entrepreneurial world. The power packed day, marked by informative discussions on ‘The Next Big Thing: Technology Trends Shaping the Future’, Meet the VC’s section and CEO Conclave, attracted more than 5000 active participants across the space, star engineers who build cutting edge technology products, entrepreneurs, venture capitalists and angel Investors. 

Chetan Maini, Founder of Reva and widely considered the pioneer of electric vehicles in India gave away a powerful keynote on ‘AgainstOdds: Innovation to Success.’ Maini gave insights on how important it is for entrepreneurs to surround themselves with right people who share the same dream when threading ones way to the top and be a winner. 

Arun Jain, Founder, Chairman & CEO of Polaris Financial Technology advised the startup enthusiasts to listen first, discuss next and then make a decision, while delivering the second keynote on ‘Entrepreneurship: The Journey’ 

'Meet The VC' section gave promising startups and aspiring entrepreneurs an opportunity to pitch their ideas to venture capitalists and angel investors. Some of the leading VC firmsSequoia Capital, Kalaari Capital, Canaan Partners, Artiman Ventures, Kae Capital, Venture East Advisors, Saama Capital, Norwest Venture Partners, Accel Partners and some of the angel fundsSeedfund, Mumbai Angels, IDG Ventures, Indian Angel Network, Angel Prime Network spent time with entrepreneurs and gave them valuable advice. 

Best Startup Awards: 

Startup City had 60 promising startups present their companies in the ‘Elevator Pitch Competition' to bag the prestigious ‘Best Startup Award 2013' under four different categories: Internet, Services, Products and Mobile. The jury comprising of VCs, Angel Investors and eminent Corporate investors evaluated the presentations by startups based on business and strategic elementscompany overview, market opportunity, the team, solution value proposition, competitive positioning, growth plans, go-to-market plan, current status and investment prospects that determined the prospective future of an enterprise. 

The winners were Sharemojo.com in internet space, Mahalife in mobile space, SkipTask in product space, Intelligence Node in solutions space and BlobCity in services space. 

CEO Conclave: 

'Best Practices of building technology companies in India’ facilitated an informal discussion amongst the panelists about what works, what doesn't work, potential pitfalls and other challenges for startups. The panel moderated by Shoaib Ahmed, President of Tally Solutions had eminent speakersEdwin Kolen, COO, CtrlS Datacenters, Sanjay Nayak, CEO & MD, Tejas Networks, P. Srikar Reddy, MD & CEO, Sonata Software, Satish Kumar, Founder, Chairman & CEO, Glopore IMS and Mahesh Ramakrishnan, Founder, & CEO, Nanobi Analytics. 

The exhibit area had about 70 booths showcasing live product demos, best-of-breed solutions showcased at the stalls which implemented cutting edge technologies. The booths proved to be the perfect technology transfer and a ‘mingle box’ to get the startup ideas across to the interested attendees. 

The event supported by multi nationalsTally Solutions, Intuit, .net (Verisign), CtrlS, Blackberry, Amazon Web services, EMC2, Incub@Te (A TATA ELXSI Initiative), eBay, Godrej Properties, Renault and BookMyTrainings.com was a platform which helped yield some powerful results in terms of deal closures, recognition of Best Startups and bridging the gap between aspiring entrepreneurs and potential investors.
Read More

Dell India goes the Solar Way at its Whitefield Campus in Bangalore

| |
0 comments
Installs a Solar Photovoltaic (PV) Grid Connected System targeting a reduction of 54.9 tons of CO2-equivalent per year 

Becomes the second Dell campus globally and the first in the Asia Pacific & Japan (APJ) region to deploy a solar PV system 

22.6% of Dell’s global electricity came renewable sources in FY13 

Reinforcing its commitment to the environment, Dell India today announced the installation of a Solar Photovoltaic (PV) Grid Connected System at its premises in Whitefield, Bangalore. With a capacity of 42.78 kilowatt peak, the grid system will help Dell reduce its carbon footprint by an estimated 54.9 tons of CO2-equivalent per year. With this installation, Dell’s Whitefield campus becomes the second Dell site globally and the first in the APJ region to deploy a solar PV system. 

A highlight of this project is that Dell’s installation of 186 solar panels across 3340 square feet will avoid the use of batteries. Batteries require energy for cooling, frequent maintenance and have a limited life span,of which can have environmental costs. This new PV system will replace a portion of the grid power provided by the Electricity Board and the facility’s electrical generators with clean energy the sun. Approximately 22.6% of Dell’s global electricity consumption came renewable sources in FY13. 

Highlights of Dell’s Solar PV Grid Connected System 

Capacity of 42.78 kilowatt peak 
Target to reduce 54.9 tons of CO2-equivalent per year 
Eco-friendly power generation system 
Zero greenhouse gas emissions 

Commenting on the installation, Deepak Ohlyan, Executive Director of Facilities, Dell Indiasaid, “Dell supports various environment friendly efforts – ways to reduce global emissions to incorporating power-efficiencies and employing sustainability practices. This Solar PV Grid Connected System installation strengthens Dell’s commitment to operate our facilities in a responsible manner.” 

About Dell 

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Powering the Possible is Dell’s commitment to putting its technology and expertise to workit can do the most good for people and the planet. Learn more at www.dell.com/poweringthepossible.
Read More

Sony: Smartphones second-fastest growing category

| |
0 comments
Japanese consumer electronics giant Sony will focus on increasing penetration in the Indian mobile phone market to tap the potential of the segment, which has become its "next most emerging category."

"TV is the biggest category for Sony India but the next most emerging category is mobiles. The current share of mobile phone is around 9% (of the company's total revenues)," Sony India managing director Kenichiro Hibi told PTI.

Sony India had posted total revenue of Rs 8,000 crore in 2012-2013.

When asked what are the plans for the mobiles business, he said: "Primary strategy is to increase penetration in the mobile phone market because we are a late comer."

Earlier, the company had its mobile phone business globally under 'Sony Ericsson' and in 2011 it announced buying out of erstwhile `partner Swedish telecom equipment maker and changed it to Sony.

According to research firm IDC, overall mobile phone market in India reached about 218 million units in 2012, growing 16 per cent year-on-year.

Of this, 16.3 million units were smart phones but the category saw a growth of about 48 per cent. Demand for smart phones is expected to be around 34-36 million units this year.

Presently, Sony only has only smart phone under the Xperia range in its product line.

When asked, about the future launches of the company, Hibi said: "We have variety of products. We will renew. We will launch new models to replace old models."

He said Sony will leverage on the of its audio-visual (AV) technology and integrate those feature in its Xperia range of phones.

"We have changed the strategy completely (for mobile phones) because we want to put Sony's AV technologies heritage into those mobile phones," he said, adding the company would use its global assets music and pictures for contents on mobile phones.
Read More

Soon, smartphones to warn you of impending heart attack

| |
0 comments
A new smartphone being developed is set to revolutionize the way we manage healthcare by warning people of impending heart attack. 

Nano-thin silicon heart-and blood-monitoring "tattoos" on people's arms, which will send a signal to a smartphone if the data indicates a health problem are the basis of the new technology, Stuff.co.nz reported. 

Zak Holdsworth, a Silicon Valley digital entrepreneur, and Kiwi is helping bring such technology to market. 

He reckons that heart patients will be sporting the "tattoos" on their arms within five years, and in 10 years of time people could be sporting the technology inside their hearts. 

MC10 is the Boston-based technology company behind the tattoos and is now investigating the potential of microchips that are being inserted via catheter on to the heart's inner lining a signal will be sent to the patient's phone.
Read More

Oracle‘s Q4 miss highlight fears about cloud missteps

| |
0 comments
"What the hell is cloud computing?" Oracle chief executive Larry Ellison said during a diatribe against the whole concept at an investor Q&A in 2008. 

Asked to describe his strategy for expanding into a then-small but rapidly expanding sphere, the software giant's head said he had no idea what people were talking about when they referred to cloud computing, describing it as "nonsensical" and those writing about it as "insane." 

Five years after Ellison's rant went viral on YouTube, the billionaire is struggling to fit his ageing IT giant into a newly cloud-centric world - a hard scramble spotlighted by what analysts said was Oracle's first fourth-quarter miss on new software sales in a decade. 

Its rivals have grown, winning business corporate and government customers seeking cloud-based software that is cheaper and faster-to-deploy than traditional offerings housed in massive in-house datacentres. 

Oracle is now striving to catch up with its own line of cloud software, built up partly through acquisitions. Ellison has forged alliances with long-time bitter rivals Microsoft and Salesforce.com to drum up new business. On Thursday, Ellison said he will announce those partnerships next week, but provided few details. 

Oracle stuck for years to building high-end multi-million dollar "engineered systems" that bundle hardware and software in one package. It started selling them with Hewlett-Packard in 2008 and then partnered with ailing computer maker Sun Microsystems, which it agreed to buy in 2009. 

Oracle says the engineered systems strategy has been a big success, helping woo business rivals IBM and SAP. 

"They spent the last four years focusing on engineered systems when the bigger industry trend was the cloud," JMP Securities analyst Pat Walravens said. "They now have a structural problem." 

Oracle's shares plummeted 9.3% on Friday, their biggest one-day drop since releasing another weak set of results in March. 

Investors took the disappointing results hard because it was the first time in more than a decade that Oracle missed software sales estimates in its traditionally strongest fiscal fourth-quarter, according to analysts. That's when sales representatives hustle to close deals to qualify for year-end bonuses. 

And it was the third miss in the past seven quarters for Oracle, Walravens said. 

Cloud companies such as Salesforce price their products below the levels at which Oracle can make a decent return, analysts say. Some rivals even sell their products at a loss. Salesforce, for example, posted a net loss of $270 million last year. 

Less quantifiably, industry executives have said that emergent business software providers such as Workday started scratch by focusing on ease of use and simpler interfaces, while old-school IT giantsOracle have been hampered by legacy systems and software products that they were slow to re-tool. 

"This is causing a real disruption in Oracle's business," said Tim Ghriskey, chief investment officer with Solaris Group, which manages about $1.5 billion. "It is going to pressure their business for a while." 

Sailing along?
Ellison, a renowned sailing enthusiast who is now devoting time and energy to his company's entry in this summer's Americas Cup, built Oracle a scrappy operation building a database for the Central Intelligence Agency into one of Silicon Valley's foremost corporate icons. 

In past months, he has championed Oracle's resurgent foray into cloud software, at his annual Oracle OpenWorld conference for clients and developers, even while continuing to buy up assets in Hawaii, such as commuter airline Island Air. He bought almostof the island of Lanai last year. 

He and Oracle executives dispute the view that the company is failing in the cloud. They blamed their quarterly miss on the economy, particularly in Asia and Latin America, during a conference call on Thursday. 

In the previous quarter, executives blamed disappointing software revenue on poor execution by its salesforce. 

"Our success in the cloud is significant and undeniable," Oracle president Mark Hurd said on a Thursday conference call with analysts. He said Oracle had added 500 new customers during the quarter including eBay, Intuit and Yahoo. 

Fred Hickey, editor of The High-Tech Strategist, a newsletter widely read by investors, said he does believe a bad economy was behind Oracle's rough quarter, pointing to problems in Brazil, China, India and Mexico and similar comments other old-guard tech giants including EMC, IBM and Hewlett-Packard. 

Even up-and-coming cloud software provider Workday had mentioned "economic pressures" in its earnings conference call. 

Other analysts said Oracle's installed user base - forged over decades in the business on a reputation of reliability - will be hard to displace in the short term. 

"Does Oracle have pressure the cloud over time? Yes," said Hickey. "Is it imminent? No. They are too big and entrenched." 

Cowen & Co analyst Peter Goldmacher, who describes 68-year-old Ellison as "the most brilliant enterprise software person ever," also said that Oracle's problems are structural. He believes there is little Ellison could have done to avoid the slowdown the company is now seeing. 

Ellison has grown profits at a healthy clip over the past decade by acquiring other makers of software that customers run in their own data centres, selling customers software up front and then cajoling them into buying long-term maintenance contracts that are highly profitable for Oracle. 

That business model does not work with cloud computing because companiesWorkDay and Salesforce do notge extra for maintenance. The cost of the software and support is combined into a single subscription fee, which generates far lower margins than the products Oracle has traditionally sold. 

"The inevitable is the inevitable," Goldmacher said. "You can get as many tummy tucks and face lifts as you as want, but it doesn't make your heart and liver and kidneys any younger."
Read More

Apple, Microsoft‘s tax strategy in India

| |
0 comments
It's a company that earned $30 billion in profits over three years, but effectively resided nowhere, filed no income tax return, and paid no tax to any government for five years. 

Tax planners and tax consultants have a name for that $30 billion in profits and it's a term that sums up perfectly both the aim of those who set up companies this way, and the result achieved: "ocean income". 

That company was Apple Operations International (AOI), based out of Ireland, a country which, because of its highly corporate-friendly tax laws, has turned into a magnet for the tech world's heavyweights. AOI, Ireland, incidentally, is the parent company for Apple India. 

Apple India itself paid tax of Rs 156 crore to the Indian government in 2011-12, and of the three tech companies' Indian operations ET Magazine looked at for this story — Apple, Google and Microsoft — it was the one with the least amount of taxes under disputes; only minor amounts in relation to its overall profits for 2011-12 are disputed or demanded by tax authorities. 

At the other extreme is Microsoft, which faces over Rs 2,000 crore in tax demands (both service and income tax) across its group companies which operate in India. And Google's India arm is locked in a dispute with the authorities over Rs 156 crore of tax demands in relation to its 2008 balance sheet. 

In its financial statements, Google says that if the government assesses its income in later years in a similar fashion to the company's 2008 income, its tax 'impact' could rise to Rs 480 crore. 

Apart these three, a whole range of other tech companies in India have received tax notices, Nokia (about Rs 2,000 crore), and IBM India (Rs 1,090 crore) being the more prominent ones. But it's Apple, Google and Microsoft that have faced international scrutiny for their tax practices. Let's look at their run-ins with the Indian taxman. 

Family relationships
The subsidiaries ofthree companies in India perform a whole range of functions — research to customer support to actively marketing to local consumers. As Vikram Doshi, partner, tax and regulatory services at KPMG, points out, tech companies fall along a broad spectrum. At one extreme are those whose operations in India are solely focused on servicing group companies around the world. 

"At the other extreme are companies focused on the potential of the domestic market and of targeting consumers here." In actual practice many companies do both and fall, therefore, somewhere in the middle. 

And depending on the market they serve, whether foreign or domestic, and whether 'customers' are in-house — that is, other group companies — or people buying iPads, the tax implications vary. Take Microsoft for instance. It operates separate companies in India, each focused on a different line of business. Microsoft India handles marketing for the company's products, such as Office or Windows 8. 

While it focuses on the domestic market, two sister companies (see Big Tech's India...) focus on servicing group companies. ET Magazine approached Microsoft with a list of questions but there was no response till the time of going to press. Given the range of activities of Microsoft's India operations, it's no surprise that the kind of tax notices and disputes it faces span a spectrum. 

Take Microsoft India which provides marketing support services to the group's Singapore arm. It claimed that such services, aimed at drumming up customers in India, qualified as service exports and were therefore tax exempt. The taxman disagreed with the result that the company now faces a total of Rs 347 crore in service taxes due as of 2012. The dispute is in the courts. It's worth recognising an interesting fact about the ways the MNC tech companies in India earn their revenue. 

Quite apart support or R&D services to overseas group companies (important for both Google and Microsoft),three companies have a substantial base of domestic customers with whom they do business. Except for Apple, both Google and Microsoft however, record almosttheir income as coming overseas group companies (well over 80%), irrespective of whether they serve other group companies or sell to Indian customers. 

And while Apple books revenue in India domestic customers, it buys over Rs 1,148 crore of goods a fellow subsidiary in Ireland. Why would MNC tech companies in India structure their businesses in such a way as to treat even income domestic consumers as income earned overseas parents? 

No permanent presence?
Google's tax issues with Indian authorities are about its Adwords advertising service under which a person can buy the right to have their ads displayed on Google when certain text is searched. A florist, for example, might buy the right to have his ads displayed whenever anyone searches for the words 'flowers' or 'birthday'. 

the taxman's point of view though, here's what's important: one of Google India's roles is to pitch to customers the benefits of buying Adwords on Google — it's essentially a marketer and distributor for the Adwords program in India, even as the technology infrastructure that makes the Adwords programme possible was developed and is managed elsewhere. 

When an Indian customer books an ad, Google Irelandges Google India a 'distribution fee' for each ad sold to an Indian customer— such fees essentially reflect a cost of running and maintaining such infrastructure. And Google India meanwhile, calculates its revenues, net of such fees. Essentially the money goes on a round trip — the Indian customer to Google Ireland, and then back to Google India, after netting out fees. 

The sums involved are substantial. Google India 'paid' a distribution fee of Rs 570 crore to Google Ireland, and booked revenues of Rs 337 crore its Irish sister company in 2011-12 (its unclear how much of this is the Adwords program). 

Indian tax authorities have taken issue with this, and argued, in effect that even that Rs 570 crore should show up in the books of the Indian company and be taxed. If the tax authorities prevail in their view, Google could be forced to stump up as much as Rs 480 crore in taxes and interest across various years. 

Incidentally, as news reports and analyses have shown, Google routes 88% of its sales outside the US through its Irish subsidiary. 

There's another twist to the tax complications with Adwords as well — and that's on the customer's side. 

Tax authorities have claimed that when an Indian customer buys Adwords Google Ireland, it is required by tax law to deduct tax at source before hand. 

In April though, the Income Tax Appellate Tribunal in Kolkata ruled that this wasn't required, since Google Ireland did not have a 'permanent establishment' in India, and under the terms of an India-Ireland tax treaty, no taxes needed to be withheld by the Indian customer. 

ET Magazine approached Google with a set of queries. A spokesperson responded: "Google complies with the tax laws in every countrywe operate. 

The reality is that most governments use tax incentives to attract foreign investment that creates jobs and economic growth and, naturally, companies respond to those incentives. 

It's one of the main reasons Google located our international HQ in Ireland. If politicians don'tthose laws, they have the power to change them. 

Overall, our effective global corporate tax rate in 2012 was almost 20%." Even if Google India did have to bookthe Adwords revenue Indian customers, there's still a problem. 

Since the Google site, and the back-end infrastructure supporting it, was not developed by Google India, its undeniable that at least a part of Adwords revenue in India has to be paid to the entity in the Google corporate universe which did so (though that's unlikely to be Google Ireland). 

"The question is: how much in compensation or fee needs to be remitted by Google India," asks an accountant with one of the Big Four audit firms. 

Arms length
Given that a huge chunk of earnings of MNC tech companies' India arms are actually revenues group companies elsewhere, or payments to them, the issue of what accountants call 'transfer pricing' is almost bound to arise. The problem arises when two companies, both under effectively the same management, trade goods or services with each other or do any kind of deal. 

The 'price' at which that deal happens is effectively not a market-determined one, because management can decide which company should 'profit' the deal — and quite often the criterion is to allocate the profits to the company located in a country or regiontaxes are lower. In this way, the company in the 'high' tax country (like India) would record a loss and hence pay no tax. "When it comes to such intercompany transactions, almost the only issue of relevance is transfer pricing," points out Doshi. 

"Transfer pricing issues are now centre stage when it comes to taxation of such international transactions between two group companies," agrees Aseem Chawla, partner at MPC Legal. In 2012-13 according to reports, the Indian tax authorities made transfer pricing 'adjustments' to the tune of over Rs 70,000 crore, in 3,200 cases, up Rs 44,500 crore in 1,343 cases a year earlier. 

Such adjustments effectively involve tweaking the taxable income earned by an Indian company an international deal to reflect what the department would consider a 'fair' price — this is often based on the principle that there should be arms length relationship between the two companies involved. In other words, what would the terms of the contract be if the two companies were unrelated to each other, and each was trying to get the best terms for itself? 

Unsurprisingly, this 'fair' price is often a point of contention and litigation. The bulk of Microsoft India's tax disputes is around the issue of transfer pricing — the amount in dispute is around Rs 1,683 crore in revenue booked by Microsoft India's R&D arm its US parent. The funds are routed through an Irish fellow subsidiary, which operates as a central financial hub for the tech giant. 

And, interestingly, as a US Senate subcommittee investigation of both Apple and Microsoft showed, Irish subsidiaries hold significant rights to the companies' intellectual property. "For technology companies, Ireland has been an important jurisdiction in which to house intellectual property rights. The IP protection regime is strong, and in addition, the tax rate is low, making it an ideal location," says Doshi. 

Only the beginning?
Indeed intellectual property, and how a customer at the retail end pays for it, and who they pay, is the other twist in this tale. A few years ago, Microsoft became the centre of a major tax case, which eventually led to critical changes in law, with retrospective effect. When we buy software such as Windows 8, are we buying a good (like a CD), or are we simply acquiring a licence to use that software, albeit indefinitely? Despite the fact that software buyers sign a licence agreement with Microsoft, when they buy software, thus implying that the company itself thinks of the deal as a licencing agreement, the company actually argued before the taxman in a different way. It claimed that buyers were being sold a copyrighted article, not acquiring a licence. 

That licencing actually happened offshore, between various Microsoft entities, in a complicated series of deals. Customers bought the software in India distributors (not Microsoft itself ), who in turn imported the software Microsoft Singapore. The key here is how these two different types of revenue are taxed. If a customer is merely buying a good, earnings it are taxed only if the seller has a presence in India. 

If, instead, what we pay is royalty for acquiring a licence to use a copyrighted software, then any payments by Indian customers can be taxed in India before the funds are remitted overseas. Since Indian customers were buying the software not Microsoft directly, but its distributors in the country, and since Microsoft USA or Microsoft Singapore does not have a presence in India, there was no question of taxing Microsoft. On the other hand, if the customer was paying a royalty, then tax was implied even if the seller had no physical presence in the country. 

The taxman disagreed with this reasoning and so did the Indian government which closed off this avenue of argument by amending the Income Tax Act last year, with retrospective effect. Ofthree companies, it is Apple that has the least tax disputes. But that may well not last. Apple's revenue was Rs 2,003 crore in 2011-12 up sharply Rs 620 crore in 2010-11. It's likely to have gone up even further in 2012-13.this makes it a tempting target for tax authorities hungry for revenue.
Read More

Business

Tech

chikita

new amazon

tech business

Powered by Blogger.