Business

Wednesday 24 July 2013

TCS completes acquisition of Alti SA for Rs 530cr

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IT services major Tata Consultancy Services (TCS) said it has completed the acquisition of French enterprise solutionsprovider Alti SA, a move that will help the Tata Group company to expand its reach in Europe.

In April this year, the Mumbai-headquartered company had announced it will acquire Alti SAfor 75 million euros (about Rs 533 crore) in an all-cash deal to help transform TCS into a major player in France -- the third-largest IT services market in Europe.

The acquisition gives the firm access to blue-chip French and European clients in banking, luxury, manufacturing and utilities sectors.

"TCS CEO and Managing Director N Chandrasekaran and ALTI's founders signed the final agreement to commence the integration of ALTI into TCS' operations in France. The acquisition had been initially announced in April 2013," TCS said in a statement.

Alti SA is regarded as one of the top five system integrators of SAP solutions in France. It includes several top French corporations in the banking, financial services, luxury, manufacturing and utilities sectors as its key customers, it added.

"Today is a historic day for our company in France, which will see us emerge as a much stronger player in the local market and which sets the platform for our future growth in the region," Chandrasekaran said.

As a long term strategic market for TCS, with leading edge infrastructure and a highly skilled engineering talent pool, France was a natural destination for the company to invest in towards our future growth, he added.

"The important investments made by TCS in its two sites in France (Ile-de-France and Lille) since February 2013 are true testimonials to the capability of France to welcome and integrate companies from abroad that have installed themselves on our soil," French Republic Minister for Economic Regeneration Arnaud Montebourg said.

Assessed at over 30 billion euros, the France IT services market is the largest in Europe, after the UK and Germany. TCS has been operating in France since 1992 and has over 50 clients in the country.

Earlier, Alti SA was a privately-held company owned by its management and two private equity funds, CM-CIC LBO Partners and IDI, which supported its growth from a revenue base of 64 million euro in 2007 to 126 million euro in 2012.

Regarded as one of the top five system integrators of enterprise solutions in France, Alti's key customers comprise several top French corporations in the banking, financial services, luxury, manufacturing and utilities sectors.

The company has 1,200 employees based in France, Belgium and Switzerland.
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Samsung starts making 3GB RAM; Note III a contender?

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Samsung Electronics has announced that it has begun mass production of3GB RAM for mobile devices. The South Korean manufacturer expects most high-end smartphones to come with 3GB RAM from next year.

Samsung said that six of the smallest 20nm class 4GB LPDDR3 chips are arranged in symmetrical structure while manufacturing this 3GB RAM. Apart from improving power-efficiency, the new low-power RAM will provide data transfer rate of 2,133Mbps. Only 0.8mm in height, it will help make gadgets slimmer and create more space for battery in gadgets.

The upcoming Samsung Galaxy Note III has been rumoured to come with 3GB RAM for quite some time. The device is expected be launched on September 4 in Berlin, Germany. Another phonerumoured to come with 3GB RAM is LG's upcoming flagship smartphone, G2.

Young-Hyun Jun, executive vice president, memory sales & marketing, Samsung Electronics, said, "We will develop a new 3GBLPDDR3solution based on four 6GBLPDDR3 DRAM chips by symmetrically stacking two chips on each side, which will boost smartphone performance to the next level by year-end."

Currently, 2GB is the maximum amount of RAM present in any smartphone or tablet, though the Linux-powered Ubuntu Edge phone will have 4GB RAM.
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India sales finally impress Apple CEO Tim Cook

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Apple reported its third quarter earnings, with CEO Tim Cook acknowledging the role of emerging markets, particularly India's, in the growth of iPhones.

In the earnings call, Cook said iPhone sales in India were up 400% year-on-year. He also said that iPad sales in the country were growing in double digits. However, Cook did not reveal any specific sales figures for its two biggest product lines in India.

Cook reportedly said, "We had several regions where iPhone growth actually accelerated from the previous quarter, which is an unusual pattern for us. We were very, very happy with this." Globally, the company sold 31.2 million iPhones and 14.6 million iPads during the period, while logging in $35.3 billion revenue and $6.9 billion profit.

Over the past year, Apple has started marketing its products aggressively and brought trade-in and instalment schemes to make its smartphones more affordable. Currently, the company offers up to Rs8,000 discount to users who exchange their smartphones for the three-year-old iPhone 4.

iPhones in India are priced between Rs 26,500 and Rs 59,500, across three models. Similarly, Apple's tablets - both iPads and iPad mini - can be purchased between the price band of Rs21,900 and Rs 56,900.

As per IDC data, Apple sold 2,30,000 iPhones in India in the Oct-Dec quarter of last year. However, this figure dipped to 1,20,000 in the following quarter, says the same research firm. This resulted in the company's market share falling from 4.7% to 2.1% in India.

In a change in sales strategy implemented in 2012, Apple started distributing its products viaRedington and Ingram Micro in India. This allowed large retail chains as well as standalone shops to stock iPhones and iPads, thus giving it a big sales network. The company does not operate its own retail stores in the country yet.

Other predominantly prepaid markets where Apple saw growth in the third quarter were Turkey, Philippines and Poland.
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Now, apply for passport through your smartphones

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Applicants will soon be able to apply for passports through their smart phones, a senior official said. 

"Applicants can fill details on passportapplications through mPassport Seva App. We are working on this and are hopeful it will be launched in next few months," Joint Secretary (Passport Seva Project) and Chief Passport Officer Muktesh Kumar Pardeshi told reporters. 

The 'mPassport Seva'--an android App, developed by the Ministry of External Affairs was earlier launched in March. 

The App which can be downloaded at www.passportindia.gov.in, as of now is providing smart phone and tablet users with a variety of services including passport application status, tracking, locating the Passport Seva Kendra (PSK) and general information on various steps involved in obtaining a passport. 

Speaking after inaugurating the passport office CCTV control room at Regional Passport Office at Secunderabad, Pardeshi said the Ministry of External Affairs is likely to issue over 85 lakh passports by the end of this year as compared to 74 lakh issued during last year. 

"Between January to June 2013, 37 lakh passports were issued and by this year end. We hope to issue over 75 lakh passports through Passport Offices in India while another 11-12 lakh passports through missions/embassys abroad," he said. 

The passport seva project has been declared as winner for e-India public choice award 2013 under government to citizen service category, he said.
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Your face is the new credit card

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No more swiping cards! A new technology that allows customers to use their facial features instead of swiping a credit card to purchase goods has been developed by a Finnish company. 
The technology provided by Uniqul, works by recognizing the customer's face and then linking it to the individual's bank account . So instead of swiping a credit card to purchase goods, the customer gazes into a camera. 
Uniqul claims its service is secured with military-grade algorithms , 'The Australian' reported . Uniqul's Ruslan Pisarenko said the technology — which is due to roll out next month — has the ability for transactions to be completed instantly and can even distinguish between identical twins, 'News Limited Network' reported. According to Pisarenko, "the face is a PIN and it's more like a complete way to identify a person.

But in some cases where the system is not 100% accurate, it will ask a person to input their PIN as security," he said. There is no payment card involved, nor is a mobile or wallet needed. Customers sign up to the technology by registering their identification and bank details. Once the items are scanned through the customers' details will flash up on a screen and they click "OK" to confirm the transaction. 
The new tech is similar to facial recognition identification which is used by international travellers at airports in Australia. The company is getting ready for deployment of the system in Helsinki, news website goodnewsfinland.com reported. 
The company said its patent pending technology allows to reduce time spent on transactions close to zero seconds.
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Google: Code is mightier than the pen

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A little over a year ago, a creative veteran abused a critic calling him a 'code writer' while arguing on the Facebook page of Longhand, a long copywriting competition. However, Google's recent foray into the creative side of advertising proves that whether old school creatives like it or not, code is here to stay. 

And it may very well be the ultimate enabler of creative expression. Project Re: Brief for Coca-Cola used the soft drink brand's classic Hilltop commercial as a base for an ambitious marketing programme that allowed consumers to send a can of cola to a stranger halfway across the world. One of its most recent projects — Burberry Kisses — allows phone and computer users the chance to pass on a virtual message that's quite literally sealed with a genuine kiss, taking inspiration perhaps from the saccharine golden oldie 'Sealed With a Kiss'. 

Brand Equity got a chance to catch up with Aman Govil, the project lead on Google's Art Copy & Code to know more. While Govil believes agencies need not be threatened by Google's dabbling with advertising concepts, we'd suggest creatives who don't wish to be irrelevant either start swotting up on programming basics or at least hire a bunch of smart coders. Or maybe they could just start with not using 'code writer' as an insult. 

How was Art, Copy & Code conceived?
The name Art Copy & Code is an acknowledgment of the changes in advertising. You've read about the creative revolution in the 60s where art and copy were a team. We are seeing a similar change over the last few years with code coming on board. It's not necessarily three people but three skill sets working together as opposed to the digital team interpreting something that's been created by art and copy. 
We started with helping advertisers and brands reimagine advertising . There were two questions: what will advertising look five years from now and what can we do about it starting today? We are trying to answer that in partnership with brands and agencies, creating experiments with real briefs. This year we wanted to expand beyond display to a whole slew of things advertisers use. Like social, mobile and even Chrome: a lot of people don't think of browsing technology as creative. But every thing you see in the Burberry example can be done on Chrome. We want to branch out into other platforms that Google has and are still trying to figure how to use those to create great brand experiences. 

Where does a typical project start?
As any marketer and creative team tend to, we have a brief. How do we help brands tell stories in a connected world? The advertiser, agency and our team come together as one big unit. It's hard to say who comes up with the idea. For instance , Deutsche LA is a core part of the team we work with on a daily basis on Volkswagen. 

Do ad agencies consider you a threat?
That's not yet happened. Our goal is not to replace agencies. These are illustrative projects of what you can do. Hopefully they inspire not just the people we work with but their counterparts . Maybe what we did on Burberry will appeal to the luxury and beauty product industry to adopt the web to a greater extent. 

It must be exciting having access to proprietary Google technology... We only use technology and products available to everyone. 

Is that limiting?
Not anymore than it is to the rest of the world. If we do things only three people have access to, we are not going to reimagine advertising. 

What are some of the guiding principles that drive Art, Copy & Code?
People spend a lot of time connected with technology via phones and laptops. What we force ourselves to do is to make these interactions worth their while and seamless across devices. Coke from last year was a beautiful experience that didn't feel like a marketing message. In Burberry Kisses, there are a lot of platforms to send the message but the creative layer gives you a nice personalised feeling. At that point, it is worth people's time. If it doesn't feel like an intrusion people will interact with it. 

What's next for Art, Copy & Code?
I have been working on a Volkswagen project, trying to rethink how the automative industry can use social. If you look at Volkswagen advertising, it has never been that much about the product but the car as a conduit to social experience. You buy a convertible to enjoy a summer day, and not for the specific features. So how do we market the car as something that helps you have amazing life experiences? In America, the most time people spend outside work and home is their car of which nothing is recorded. So how do you make driving a more shareable experience and also tell you how much fun you are having based on places you drove, the weather you drove in? We could take photographers and send them on a beautiful 'race the sunset' type roadtrip, taking beautiful pictures. That's what a car enables you to do and it's what we are trying to capture.
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Startup Village to help entrepreneurs grow

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The 'Startup Village' in Kochi can provide cash-strapped entrepreneurs an ecosystem to flourish if they have the intelligence and courage to pursue their goals, said its chairman. 

The Startup Village - the first public-private partnership incubator in the telecom sector of the country - is on course to achieve its five-year goal at the end of its very first year, having already received more than 900 applications, Sanjay Vijayakumar, chairman of the enterprise that is looking to create a 'Silicon Coast' in Kerala, told reporters here. 

Startup Village has already an innovation zone set up by BlackBerry. 

Many other global leaders are also in talks with Startup Village to set up similar zones that will provide better eco-system for innovations. 

Vijayakumar noted that Kerala and India are at least 40 years behindSilicon Valley in creating an environment for promotingentrepreneurship. 

"When it comes to intelligence, our engineers are on par with their American counterparts. What Kerala lacks is in capital and infrastructure. Also prospective entrepreneurs seldom used to get encouragement," said the IT entrepreneur. 

Vijayakumar, the co-founder and CEO of MobME, recalled the company's association with megastar Mammootty in 2005. The tech-savvy actor entrusted MobME with the publicity of 'Rajamanikyam', the film he was involved at that point in time. 

"Our work was success, and Mammootty subsequently handed ten similar projects over to us. The confidence that we thus gained was great," he added.
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Smartphones taking gamers away from Playstation, Xbox

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Smartphones taking gamers away from Playstation, Xbox
The duel for survival, scoring goals in an international soccer match, chasing goons or racing cars may still pump adrenaline for kids and young adults, but are played more onsmartphones and tablets than gaming consoles. 

As a result, sales of gaming consoles such as PlayStation, Xbox and Wii has come down by up to 30% in the first six months (Jan-June) of this year as compared to last year, which electronic retailers and console makers Sony and Microsoft attribute to the flooding of large-screen smartphones, tablets and postponement of purchase for new models. 

The console makers and retailers say this is the first time that sales of consoles has taken a hit, forcing them to re-look at their strategy to bring back growth. 

"There is a deferment of purchase of gaming consoles with consumers either upgrading their smartphones for large screen or buying a tablet which fulfills their instant gaming urge," says Sony ComputerEntertainment country head Atindriya Bose, who says the handheld console PlayStation Portable (PSP) and the flagship PS3 consoles are hit badly. 

Sony, which claims to control 85% of the Indian gaming consolemarket by volume, report sales growth of PS3 and PSP has come down to 30% and 20% respectively from some 45% in the last two years. The growth of the older console PS2 has become flat this year after reporting more than 20% growth in last two years, with Sony now planning to discontinue sales of this model in India by October. 
Smartphones and tablets taking the game away from Playstation, Xbox There is a screen size war taking place in the Indian smartphone market with ​global brands such as Samsung, Nokia andBlackBerry along with domestic ones like Micromax, Spice and Karbonn launching models in the 4-inch plus display size at prices starting from 6,000. There is also a sudden spurt in the entry-to-mid segment tablets which are sold anywhere between 5,000 and 20,000. 

Videocon group's mobile-gaming-entertainment retail format Planet M Retail CEO Sanjay Karwa says monthly sales of gaming consoles and games has come down from 2 crore to 1.2 crore at its outlets. "This is in stark contrast to the 200% jump in tablet sales and more than 100% growth in large screen smartphones," he says. 

Microsoft India business group lead (interactive entertainment business) Anshu Mor says consumers are delaying purchase of consoles in past six months more due to anticipation of launch of next-generation devices and prices going up marginally due to fall of rupee against the dollar. Both Sony and Microsoft are expected to launch their new models, PS4 and Xbox One, later this year. Year-on-year sales growth of Microsoft's Xbox consoles in India has comes down to around 8% as compared to 27% earlier. 

Retailers say smartphones and tablets has grown the base of casual gamers in India, since several popular mobile games like Angry Bird and Fruit Ninja are available for free download and popular titles like Fifa, Grand Theft Auto, Need for Speed and Max Payne sold at much lower cost than their console version. 

Console makers are now trying to insulate their business by lowering prices of games by 15-30% to lower the consumer's total cost of ownership. 

Sony has started local manufacturing of PS3 games from April bringing down price of popular titles like God of War III and Infamous from Rs 1,600-1,700 to Rs 1,000-1,200. Even Xbox has brought down prices of some titles like Alan Wake and Crackdown 2 from Rs 2,000-2,500 to Rs 699 and 1,199. 

Sony and Microsoft are also selling their PlayStation and Xbox consoles as products which would play BluRay movies, offer video-on-demand, watch YouTube videos and even browse the internet. Sony's Bose says there is a lot of effort on promoting the advantage of buying a gaming console at the shop floor level. "We are trying to sell the consoles jointly with LED televisions in the shop floor," he says.
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Motorola unveils 3 phones under Droid range

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Verizon Wireless, the biggest US mobile service provider, on Tuesday announced three new phones under its Droid smartphone brand from Google's Motorola and said that Motorola would be its exclusive Droid phone vendor going forward. 

The phones, the Droid Mini, Droid Ultra andDroid Maxx will go on sale for $99, $199 and $299 for customers who sign a two year contract and will be available in Verizon stores August 20, according to Verizon Wireless. 

The latest Droid line-up marks the first phone range that Motorola has designed since it was bought by Google in 2012. It will be followed in little over a week by the August 1 unveiling of the Moto X, a hotly anticipated smartphone from Motorola. 

Verizon Wireless and Motorola launched the first phones under the Droid brand for phones based on Google Android software in 2009, at a time when rival AT&T still had exclusive rights to sell the Apple Inc iPhone. 

The Droid brand helped to resuscitate a struggling Motorola at the time as Verizon Wireless supported the device with a massive marketing campaign. 

The exclusivity agreement with Motorola could be a blow for phone makers including HTC, whose devices have also carried the Droid brand in the past as have devices from Korea's Samsung Electronics. 

Verizon Wireless vice president of marketing Jeff Dietel said that since Droid phones should only include its "elite" phones based on Google's Android software it wanted a manufacturer "that matched all the expectations" for unique hardware and services. 

Dietel said that his company would still carry Android phones from vendors besides Motorola. 

Rick Osterloh, Motorola's senior vice president of product management, declined to comment on how the upcoming Moto X phone will differ from Droid phones and who will sell that device. 

The lowest price Droid phone the Mini is a compact device with a 4.3-inch display. Motorola boasted that its mid-priced phone in the range, the Ultra, is the skinniest smartphone that can run on high-speed Long-Term Evolution (LTE) networks. 

It claimed that its Maxx phone has the best battery life of any LTE phone on the market. It can be used for as long as 48 hours without being charged, compared with a previous version of the device which boasted 32 hours of battery life. 

Verizon said the full retail price would be $499 for the Mini, $599 for the Ultra and $699 for the Maxx. 

Verizon Wireless is a venture of Verizon Communications and Vodafone Group.
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Yahoo’s share buyback is legal, but timing is suspect

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Is Yahoo damaged goods now that it has been abandoned by one of its biggest investors, Daniel Loeb and his hedge fund, Third Point? 

It certainly seems so from investor reaction to the news that Yahoo has agreed to buy 40 million shares back from Third Point at $1.16 billion. 

Yahoo's stock declined 4.3 per cent on Monday to close at $27.86 a share in the disclosure's wake (it was down 1.8 per cent more on Tuesday). 

The share repurchase has the whiff of greenmail, with Business Insider's Henry Blodgetgoing as far as to call it "insider trading." Greenmail is yet another relic of the 1980s that we'd rather forget, along with big hair. Back then, companies would repurchase the stock of corporate raiders at a premium simply to make them go away. Greenmail was quite controversial, and some states banned the practice, though Delaware, where Yahoo and many other corporations are organized, did not. To see what exactly has happened to Yahoo under Loeb's watchful eye, let's look at a little history. Loeb disclosed his investment in Yahoo in 2011, calling the company "undervalued." 

He also sought to shake up the board and the management, which might have come from "The Gang That Couldn't Shoot Straight." Before Loeb stepped in, Yahoo had unsuccessfully held talks to sell itself to Microsoft for $45 billion, was struggling to attract talent and had a leadership that was viewed as bumbling. This was a problem because Yahoo's business model was also in decline. 

At the time, Loeb demanded a shake-up of the board, stating that "we have distilled an all-star team of potential director candidates, who would be indispensable in working with the reconstituted board." 

What unfolded was in some ways a typical activist play, with the Yahoo board aiding in its own slide. The board initially resisted Loeb and, over his protests, hired Scott Thompson as the chief executive. When Loeb helped unearth the fact that Thompson had falsified part of his resume, the game was over. 

In the wake of Thompson's departure, Loeb and two other directors designated by him were appointed to the Yahoo board. These were Harry J. Wilson, the chairman and chief executive of the Maeva Group, a turnaround and restructuring firm; and Michael J. Wolf, a consultant and former president and chief operating officer of MTV Networks. Max Levchin, an investor and former vice president for engineering at Google, was also appointed later in consultation with Third Point. 

These were good directors, and they were part of needed change at Yahoo. The biggest change took place when Yahoo wooed Marissa Mayer away from Google to be its chief executive, a leadership change that Loeb took credit for. 

Mayer is only about a year into her tenure, but she has started to reboot the business. The results are still uncertain, but she has certainly brought an enhanced image - while also spending over $1 billion to buy Tumblr as well as make 16 other acquisitions. 

But Yahoo by all accounts still has a lot of work to do. As Carlos Kirjner, an analyst at Bernstein Research, said last July, "It is unrealistic to expect a turnaround of such a challenged business in 12 months." 

Yet, a year later, Loeb is ready to get out, and making a nice profit along the way. 

Loeb, Wilson and Wolf have all announced their resignation from Yahoo's board, a move that was in accord with the settlement that Yahoo had arranged with Loeb in May 2012. These directors agreed to resign once Third Point's stake fell below 2 per cent (which is what happened this week with the share repurchase). Yahoo could have asked these directors to stay on, but either the company didn't want them or the directors didn't want to stay. 

A spokesman for Third Point declined to comment. 
These directors are leaving when Yahoo's hard work is still left to be finished. It appears that Loeb and his cohorts are departingYahoo midvoyage. 

Not only that, but the sale is arguably suspect in terms of its timing. Right now, Yahoo's valuation is floating on two pontoons. The first and biggest driver of Yahoo's share gains over the last few years has been its stake in the Chinese Internet giant Alibaba Group. Yahoo still owns 24 per cent of Alibaba, which is planning an IPO that could value it at more than $100 billion. Analysts estimate that up to two-thirds of Yahoo's approximate $30 billion market cap may simply be this stake. 

Alibaba has driven up Yahoo's share price over the last two years, as Yahoo's main business still struggles, even under Mayer. Yahoo's revenue in the quarter was down 7 per cent from the previous year, and the company lowered its forecast, with ad revenue in particular declining 12 per cent in this quarter compared with last year. To be honest, the restof the premium in Yahoo's stock is mostly based on the hope that Mayer can deliver. 

In this light, Loeb's departure is being viewed as riding the wave of hype over Yahoo. He is gaining from the unexpected Alibaba rise but not the restructuring he advocated, leaving just before things get hard and the wave crashes. 

Loeb's exit raises the question of whether he was out to create true value or merely stir the pot to get a quick hit and $600 million in profit so far from Yahoo. Loeb's promise at the beginning was to provide "all-star directors," not all-star directors for about a year. Sure, he still owns 2 per cent of the company, but he is no longer required to report his holding and can quickly sell down this position whenever he wants. 

Perhaps the biggest lesson here is for other companies and shareholders. Just because an activist investor offers up directors and their services doesn't mean they will stick around. If companies are truly looking for investors to stay for the long term, they should bargain upfront. 

But Yahoo failed to secure such a commitment. It will instead continue to lick its wounds and fix itself up without the help of Loeb's counsel. 



(The writer, a professor at the Michael E. Moritz College of Law at Ohio State University, is the author of "Gods at War: Shotgun Takeovers, Government by Deal and the Private Equity Implosion.") 
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Cybersecurity: US needs to build partnership with India

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The US needs to build up partnership with India on cybersecurity issues, eminent American experts have said, noting that New Delhi faces threat in the cybersphere from Pakistan, China and non-state actors. 

"The Indians' primary concern in cybersecurity is with Pakistan and Pakistani non-state actors or state-sponsored actors launching some kind of attack against India. Their second concern is Chinese espionage," James Lewis, Director and Senior Fellow, Centre for Strategic International Studies' Technology and Public Policy Programme, told lawmakers during a Congressional hearing. 

"One of the things that works in our favour is they aren't particularly friends with the Chinese all the time, and they worry a lot about it. So we have an opportunity to work with India. The thing we have to avoid in doing that is giving the impression that we're trying to contain China," he said. 

"The Chinese worry about this a lot. We do need to build up partnership with India, but we have to do it in a way that doesn't appear to be deliberately trying to contain China," Lewis said in response to a question during a hearing of the Asia and the Pacific Subcommittee of the House Foreign Affairs Committee on 'Asia: The Cyber Security Battleground'. 

Karl Rauscher, Chief Technology Officer and Distinguished Fellow, at the East West Institute, said New Delhi's decision to create this National Cyber Coordination Centre is in the right direction. 

Noting that India is recognised as the leading producer of international spam, he said: "Their co-ordination with external experts to root out these botnets and sources of spam is really critical not only for India but for the rest of the world, particularly English-speaking countries." 

Congressman Steve Chabot said, "Cooperation with India is an important aspect of US efforts to rebound towards Asia, especially in regards to trade and military cooperation."
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Intex launches LED TVs at Rs 7,499

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Intex Technologies today launched a range of LED TVs in the Indian market. The new televisions - with screen size varying between 16-inch and 23-inch - have been positioned in the price bracket of Rs 7,499 and Rs 12,499. 

The new range of Intex LED TVs includes three models, namely LE23HDR06-VT13 (23-inch), LE20HDR05-VT13 (20-inch) and LED 1601 ME13 (16-inch). These TVs have HD screens, USB video playability feature and AV stereo sound up to 10W. The new range offers response time of 5MS and come with smart power saving feature as well as digital noise filter. 

Intex has packed these models with Eye Safe T Matrix technology that eliminates lags, ensures faster response time and better viewing experience without straining the eyes. These newly launched models also have auto channel search, auto volume leveler, sleep timer and headphone jack. 

The company, which has over 500 service points across India, is offering one-year warranty for the new TVs. They can be bought from Intex's distributor network of over 12,000 retailers, as well as 40 Intex Square shops and 200 hypermarkets in the country. 

Commenting on the launch, Nidhi Markanday, DGM - business and operations, Intex, said: "These launched models are feature rich and are meant for the price conscious consumers. With these launches and many more planned in the coming months, we are endeavouring to reiterate Intex's commitment of offering technology at an affordable price." 

With the launch of these new LED televisions, Intex is targeting Rs 100 crore revenue and has strategic plans of expanding the vertical through launch of newer models in the coming months. In the next year Intex aims to sell over 1 lakh units of TVs and double their contribution to the company's revenue to Rs 200 crores by 2014-15.
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