NEW DELHI: Chinese communications giant Huawei launched its Ascend Mate smartphone in India. This devices features a 6.1-inch screen that dwarves even the likes of the popular Samsung Galaxy Note II. The manufacturer has priced this device, which was launches at CES 2013 in January, at Rs 24,900.
Also read: Hands on review of Huawei Ascend Mate
Huawei Ascend Mate features a display with 1280x720p resolution that can be used while wearing gloves. It is powered by a 1.5GHz quad-core processor made by Huawei, coupled with 2GB RAM. Powered by a 4,050mAh battery and running on Android 4.1 (Jelly Bean) with Emotion UI, this device has 8GB storage, expandable up to 32GB via microSD card.
On the connectivity front, Ascend Mate features 2G, 3G, Wi-Fi, microUSB 2.0 and Bluetooth 4.0. The device has an 8MP rear camera and a 1MP front HD snapper. The device weighs a hefty 198 gram and measures just 6.5mm along the waistline, making it thinner than iPhone 5.This device's battery is said to last up to 2 days on a singlege and can act as a power pack for other smartphones. The power control system boosts the battery life of the handset by 30%. The keyboard of the device can be reduced in size and moved towards the left or right, so that users find it easier to type on the large screen even with just one hand.
The company has started selling its mobile devices in partnership with retails storesCroma, Ezone and online websitesFlipkart, Snapdeal, Shopclues among others.
"We will invest around 8 to 10 per cent of our mobile devices revenue in India. In 2012, our India revenue was $300 million. The spent would be mainly in strengthening our retail presence and brand building exercise," Huawei's president, India device business development, Victor Shan said on the sidelines of the launch of its high-end phablet.
At Rs 24,900, this phone will not only take on Samsung's Galaxy Note II but will also rival the South Korean giant's newly launched Galaxy Mega 6.3 and Galaxy Mega 5.8.
Targeting sales of 10 lakh smartphones in the next six months, Huawei Telecommunications said it will invest up to Rs 175 crore in brand building and strengthening its retail presence in the country. Huawei India has a local manufacturing facility in Chennai and employs a total of 2600 software engineers across the country. The company shipped 10 million handsets and generated revenue of $500 million. Globally, the company is among the top five smartphone manufacturers and shipped 200 million units last year.
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