Business

Wednesday 31 July 2013

How mobile phones are making your bicycle ‘smart‘

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It has happened to many a bicyclist: the car beside you suddenly cuts into your path or passes close enough for you to feel the heat of its exhaust on your leg. 
A big part of avoiding those close calls is being noticed, but for years bicyclists' only defences were bright clothing, battery-powered incandescent bulbs and the cheery ching-ching of a traditional bicycle bell. 
Now that's changing. Thanks to improved LED lights, microchips and smartphone technology,bicycles can have loud horns, brake lights, turn signals and all manner of lighting. 
You can spend a few hundred dollars on a bike headlight alone these days. At just under $300, the Taz 1200 from Light and Motion in Monterey, Calif., is said to put out one-third more light than the average car headlight and is good for riding on roads and on dark trails.
But for the average street biker there are more affordable options. 
Virtually all of today's LED headlights and taillights for bikes have static and multiple flashing modes activated with the push of a button. Add to that a blue flashing light from BikeBrightz Ltd. in Toledo, Ohio and the guy pedaling home after work in the dark could be mistaken for a squad car. Strap the light bar anywhere on your frame, and at $15 each, you can vary your colour scheme. It also comes in "mean green," "rocket red," "powerful pink" and "mellow yellow." 
And then there are the lasers. 
In England, Emily Brooke is bringing her Blaze Bike Light to customers in September. The Blaze projects a green image of a bike rider in front of the cyclist, making it possible for nighttime drivers to see the glowing image even if the rider is in a blind spot.

A price has not yet been set. 
The single-speed and customizable fixed-gear bikes, which cost $325 and up, do have drawbacks, though. They don't shine as brightly in low light as they do in total darkness. Their glow fades in time.

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