NEW DELHI: Motorola has been in the news over the past few months for its upcoming X Phones, being developed in Google's X Labs. Recently, the company's CEO Dennis Woodside confirmed that such a phone is in the offing, and announced that it will be called Moto X. The device is slated to be unveiled later this year, but not much is known about it.
Now, a US-based magazine Advertising Age has reported that Motorola will soon start the ad campaign for Moto X phone. The campaign will kick off with full-page ads in prominent American dailiesThe New York Times, USA Today, The Wall Street Journal and Washington Post, Brian Wallace, the vice president of global brand and product marketing at Motorola, told the magazine.
The ad copy calls Moto X "the first phone you can design yourself." Though the advertisement hints at provision for customizability, it does not reveal which aspects buyers will be able to tweak. A previous report claimed that Moto X will have customizable hardware, allowing users to choose hardware specificationsRAM, screen size etc.
The ad leaked by Advertising Age also hints that the phone being promoted is named X1, as per the position of the couple pictured in it. This is in line with the rumour that Moto X will not be a single smartphone, but a range of handsets, muchSamsung's Galaxy line-up.
Moto X's upcoming ad also emphasizes that the handset will be manufactured in USA. Woodside had earlier announced that Motorola will assemble the phone at its Texas manufacturing plant.
Several photos of Moto X have made their way to the internet over the past few months. The device is expected to have a 4.7-inch screen that supports 720p resolution and run on Android 4.2 (Jelly Bean) operating system. It is said to run on a 1.7GHz dual-core processor and have 16GB internal storage as well as 2GB RAM. Speculation is rife that the phone has a 10MP camera on the back, while a 2MP unit will be used in the front.
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