Facebook and Twitter are all-purpose social networks. People can post anything on them, from saccharine sweet nothings to snarky one-liners.But what if you wanted a place to just celebrate and share the small moments of happiness in life? Happier, a Boston start-up, has created a niche social network aimed at exactly that.
Think of it like one of those radio stations that feature "love songs, nothing but love songs."Happier is meant to be a place for photos and status updates about things that make its users happy — pulling off a headstand in yoga class, say, or seeing a butterfly. No happy moment is too small, and no negativity is allowed.
It's less wacky than it sounds. Nataly Kogan, the co-founder and chief executive of the company, said that Happier was trying to build a social network with a single trigger that would get people to post to it: a positive life experience that they wanted to share. While you can do that on Facebook or Twitter or on photo-sharing sites like Instagram , she argues that those sites are so broad that users feel like they have to make an impression with each item. The small moments of joy can seem too trivial to post. "On Facebook, God forbid I post a comment that I took five minutes to have a cup of coffee," Kogan said. "You post the best latte in your life on Facebook."
Happier has been operating in earnest since only February, when its iPhone app came out. It is also available through the web, but no Android version is planned anytime soon. Kogan said that so far, a million happy moments have been posted to the site by over 100,000 people.
Her target audience is women in Middle America age 18 to 35.
0 comments:
Post a Comment