LONDON: A French Company, Spotter, has developed an analytics tool that claims to have up to 80 per cent accuracy in identifying sarcastic comments on travel s posted online.
Spotter said its clients include the Home Office, EU Commission and Dubai Courts. This software uses a combination of linguistics, semantics and heuristics to create algorithms that generate reports about online reputation.
The company says these reports can also be verified by human analysts, if the client wishes. BBC reports that algorithms have been developed to reflect various tones in 29 different languages including Chinese, Russian and Arabic.
According to the report, Spotterges a minimum of 1,000 pounds per month for its services. Simon Collister, lecturer in PR and social media at the London College of Communication, said there was 'no magic bullet' when it came to analytics that recognize tone. He further added that it still needs human interpretation.
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