Facebook has updated its News Feed algorithm to ensure it displays more 'high quality' content from pages that users engage with. According to ABC News, Facebook first needed to define 'high quality' content and it surveyed thousands of users on how they deemed such content, folding the responses into a new machine learning system, integrated with the master algorithm.
Over a thousand other factors including the quality of the page's other content and the level of competition on the profile are considered by the updated algorithm to determine whether a post is of high quality, the report said.
Facebook revealed it has tested the new algorithm on a small segment of users and the new algorithm will be rolled out over the next few weeks to users on both desktop and mobile, the report added.
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