Ex-Nokia
CEO Jorma Ollila says the former No. 1 mobile phone company made
several mistakes at its peak, including failure to predict changing
customers' needs.
In his autobiography, which
translates from the Finnish as An Impossible Success, Ollila concedes
that after 2001 the Finnish company was unable to sustain its role as
the main innovator in the wireless industry. Several of its models
flopped and it failed to sense popular trends such as folding clamshell
handsets and touch screen models.
Ollila at the
book publication that Nokia became "painfully aware" that its cellphone
platforms lagged behind US software and the challenges posed by the
iPhone.
He also described the planned sale of Nokia's smartphones and services to "arch rival" Microsoft as "dramatic and rave."
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