While
Apple has exclusive stores that can give consumers a taste of iPhones
and iPads even if they are just checking out the devices and not buying
them, people looking to get an Android phone often have to rely on the
advice of phone dealers. Spice Mobility, a company that also sells
Android phones, plans to change it. It has opened two stores dedicated
to Android devices. One is in Noida at the Great India Palace Mall and
the other store is in Koramangala, Bangalore.
The
stores, called AndroidLand, will sell Android devices from various
manufacturers, including Samsung, Sony Sony, HTC, Lenovo, Xolo, Micromax
and Karbonn. The stores will have live demo units and free Wi-Fi so
that consumers can check out a device thoroughly before buying it.
Accessories will also be sold at the stores.
Taking
a leaf out of Apple's book, Spice is putting Android 'experience
specialists' in the stores. These 'specialists' will help consumers
understand the Android devices better.
"We are
excited to launch the first AndroidLand store in India," said Dilip
Modi, co-founder and group CEO, Spice. "We are confident customers will
love the fun and engaging store concept that we developed in
collaboration with Google. We have created a destination for customers
to experience Android technology and learn about what they can do with
mobile internet."
Spice said that the stores
have an open-plan design that would encourage customers to discover the
world of Android better. There will Android robots in the stores to make
them look different from the usual stores.
Another
feature of the store is Google Play Zone, where consumers will be able
to experience and download apps and games available for Android
platform.
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