Yahoo
said Saturday that it acquired tech company Bread, a URL shortner that
allows users to design then target advertisments to readers who click on
their links.
"Through this acquisition, we're
gaining a team of six engineers and product managers who will join our
advertising technology organization in Sunnyvale," a Yahoo spokesperson
said.
Bread, which has already been shuttered,
allowed users to make and insert ads that people clicking through to a
shortened link's webpage would have to view, according to media.
"When
we launched Bread in 2011, our goal was to help social media
influencers and publishers better monetize their online content," the
company said in a statement.
All Bread links
will be viable until November 11, at which point the company says users
should switch to another URL shortner, bit.ly.
Yahoo
has been undergoing major changes since former Google executive Marissa
Mayer became boss just over a year ago, notably acquiring what is now
more than 20 startups including the billion-dollar buy of blog platform
Tumblr.
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