Facebook-owned Instagram's business head, Emily White is reportedly poised to join photo-sharing service Snapchat as its COO.
White
has been the executive in charge of bringing advertising
to Instagram and the move is touted as a major talent grab by the
auto-destruct picture sharing service, which was eyed by Facebook for
acquisition among other tech giants.
According
to AllThingsD, the look out for more top hires signal that Snapchat
intends to remain independent and grow its business, which is likely to
include another large investment round of several hundreds of millions
of dollars.
White said
that the opportunity to be the COO at Snapchat came only in recent
weeks, which she could not ignore and it is quite a promotion as no.2 to
CEO and co-founder Evan Spiegel.
She
said that she has always been captivated by the creativity that has
gone into Snapchat adding that Spiegel has been looking for someone who
can help him grow and scale what is already something that has changed a
lot of the way people think about the mobile experience.
Snapchat
boasts of more than 350 million pictures and video exchanged by its
users on a daily basis, which prompted Spiegel to talk about various
ideas about monetization, including experimenting with bands, and
listening to music inside the app, as well as offering in-app purchases
of all kinds, the report added.
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