Online images can help create brand associations

The images people share on social media -- of themselves at bars, sporting events and weddings -- could be valuable to marketers assessing their customers' attitudes toward a brand, a new study has found.

Carnegie Mellon University researchers have taken a first step toward this capability in study where they analysed five million such images.

Researchers Eric Xing and Gunhee Kim looked at images associated with 48 brands in four categories -- sports, luxury, beer and fast ..

Read more at:
http://economictimes.indiatimes.com/articleshow/27011125.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst